Ringing Forums

The article on Ringing 2030 in this week's RW asked what we would get by typing "learn ringing <location>" so I tried it. As expected our tower website (and the other tower in the town) occupied most of the top slots. The top hit was to the home page (listing the major sections) but a couple below that was a link to our page about learning, wiht the quoted text beginning: 'Learning to ring may take a little longer as you get older ...'
That seemed a negative way to start the description, and I was surprised that I had done it so I decided to change it. But when I looked at the page, that text wasn't at the start of the page, nor was it at the start of the section on: 'Learning at All Saints'. It was part way through the section on : 'When to learn', whiuch began with: 'There's no time like the present. You can learn to ring at any age ...' It was the second para that said: 'Learning to ring may take a little longer as you get older, but aptitude and attitude can have a bigger effect than just age .. etc.'.
So why did the search engine pick that out? I assume it's because that sentence because included the almost verbatim search term.
Anyway I decided to change that sentence to: 't may take a little longer ...'
I'm sharing this story because it shows how even when you put together quite positive messages, a search engine might selectively quote something you didn't want to be a headline.