Who has a Social Media Officer? The value of social media is to communicate with the rest of the world, not each other, fun though that may be. A major problem we have faced over the years is invisibility. Bells are just audio wall paper, like the church building, they are 'just there' Most people don't think of the people ringing them at all. Just as an example (and I could give many more), how often are the ringers mentioned on, say, wedding orders of service? The officiant, choir and organist commonly get an acknowledgement, but ringers very rarely.
We do have a tower Facebook page, but the valuable posts are those on the Village page. Occasional shameless recruiting messages, but mostly just letting people know about what's going on, with pictures of bells and/or happy ringers, and some videos. That needs to be done on a very local level. Although most of the posts are mine, any member of the band is free to put something up, and do. I believe it is beginning to pay dividends - I have recently gained 5 new recruits.